POSTAL DATA CLEANSE
Avoid Returned Mail & Correct Customer Data.
Identify people that have passed away, moved house or opted-out of postal marketing.
DATA DEGRADES EVERY DAY
With customer information changing every day, data cleansing is essential to maximise direct mail performance.
19%
OF BUSINESSES LOSE A CUSTOMER
EVERY DAY
EVERY DAY
9K+
PEOPLE MOVE HOUSE
EVERY DAY
1K+
PEOPLE PASS AWAY
WE'LL SHOW YOU WHO NOT TO MAIL
With the best industry files all in one place, we've made it easy to identify people or households that should not be mailed.
Invalid Property Address
Incorrect or incomplete addresses won't deliver your communication. Address validation can correct errors using PAF data, Royal Mail's Postcode Address File.
Deceased Individuals
Don't mail people that have passed away, they're not going to get your message. Save your marketing budget and the heartache it may cause a loved one.
Goneaway Households
Goneaways identify people who have relocated and changed their address. Exclude these from your mailing list to prevent returned mail and consumer disgruntlement.
Opt-Out Registrations
The Mail Preference Service (MPS) is the official opt-out register of people that do not wish to receive mailings. These consumers are not responsive to direct mail marketing.
AND SAVE YOU MONEY
Let's look at the postage cost of a single item of mail, posted to a recently deceased person versus the cost to stop that happening.
The data cleanse cost to remove that person from your mailing is 19 pence, a significant saving on a 2nd class stamp.
Not taking into consideration the extra saving on print and returned mail costs!
MINIMUM
68% SAVING
61p
2ND CLASS
STAMP
COST FOR
19p
DATA CLEANSE
COST FOR
MAKE YOUR CAMPAIGNS BETTER
Have peace of mind that your data is clean and accurate.
STAY COMPLIANT
Accuracy is the fourth principle of GDPR, article 5(1)(d). It is a legal requirement to keep your data clean and to ensure inaccurate personal data is erased or rectified without delay. Don’t risk a consumer complaint to the ICO, take every reasonable step to stay compliant.
BRAND REPUTATION
It can be extremely upsetting for relatives when they continue to receive mailings addressed to their departed loved ones. It creates a poor impression of your organisations customer relationships and could even result in bad PR and damage to your brand reputation.
BUSINESS EFFICIENCY
An accurate up-to-date marketing database is important to work in the most effective and efficient manner. Avoid spending time and money on wasted communication. Increase campaign performance by ensuring your message reaches your customer.
3 SIMPLE STEPS TO CLEAN YOUR DATA
1. Get in touch with us to set up your dedicated account .
2. Upload your file and the cleanse process will begin.
3. Download your clean data from the secure environment.
3 SIMPLE STEPS TO CLEAN YOUR DATA
1. Get in touch with us to set up your dedicated account .
2. Upload your file and the cleanse process will begin.
3. Download your clean data from the secure environment.
