POSTAL DATA CLEANSE

Avoid Returned Mail & Correct Customer Data.

Identify people that have passed away, moved house or opted-out of postal marketing.

DATA DEGRADES EVERY DAY

With customer information changing every day, data cleansing is essential to maximise direct mail performance.

19%

OF BUSINESSES
LOSE A CUSTOMER

EVERY DAY

9K+

PEOPLE
MOVE HOUSE

EVERY DAY

1K+

PEOPLE
PASS AWAY

WE'LL SHOW YOU WHO NOT TO MAIL

With the best industry files all in one place, we've made it easy to identify people or households that should not be mailed.

Invalid Property Address

Incorrect or incomplete addresses won't deliver your communication. Address validation can correct errors using PAF data, Royal Mail's Postcode Address File.

Deceased Individuals

Don't mail people that have passed away, they're not going to get your message. Save your marketing budget and the heartache it may cause a loved one.

Goneaway Households

Goneaways identify people who have relocated and changed their address. Exclude these from your mailing list to prevent returned mail and consumer disgruntlement.

Opt-Out Registrations

The Mail Preference Service (MPS) is the official opt-out register of people that do not wish to receive mailings. These consumers are not responsive to direct mail marketing.

AND SAVE YOU MONEY

Let's look at the postage cost of a single item of mail, posted to a recently deceased person versus the cost to stop that happening.

The data cleanse cost to remove that person from your mailing is 19 pence, a significant saving on a 2nd class stamp.

Not taking into consideration the extra saving on print and returned mail costs!

MINIMUM

68%

SAVING

61p

2ND CLASS
STAMP

COST FOR

19p

DATA CLEANSE

COST FOR

MAKE YOUR CAMPAIGNS BETTER

Have peace of mind that your data is clean and accurate.

STAY COMPLIANT

Accuracy is the fourth principle of GDPR, article 5(1)(d). It is a legal requirement to keep your data clean and to ensure inaccurate personal data is erased or rectified without delay. Don’t risk a consumer complaint to the ICO, take every reasonable step to stay compliant.

BRAND REPUTATION

It can be extremely upsetting for relatives when they continue to receive mailings addressed to their departed loved ones. It creates a poor impression of your organisations customer relationships and could even result in bad PR and damage to your brand reputation.

BUSINESS EFFICIENCY

An accurate up-to-date marketing database is important to work in the most effective and efficient manner. Avoid spending time and money on wasted communication. Increase campaign performance by ensuring your message reaches your customer.

3 SIMPLE STEPS TO CLEAN YOUR DATA

1. Get in touch with us to set up your dedicated account .

2. Upload your file and the cleanse process will begin.

3. Download your clean data from the secure environment.

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